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Data powers insight

We use data to understand consumer behavior and create digital environments that align with their needs


IXIS delivers data-based insights and optimization solutions to our clients through partnership consulting, advanced analytics, and proprietary tools.

Our approach transforms how clients use data to frame challenges and measure success. We foster company-wide collaboration and strengthen decision-makers with strategic business intelligence.

Propel Innovation

using machine intelligence elevated by human ingenuity

Spark Collaboration

with productive conversations and dynamic social narratives

Empower Leadership

bringing data-based precision to strategic decision-making

Everyone at IXIS is dedicated to the idea that data-based analysis coupled with human creativity moves business forward. Ten years in, driven by shared success in meeting client objectives, we demonstrate the power of that conviction every day.

Dani Giandomenico
Dani Giandomenico


Dani Giandomenico is the founder and CEO of IXIS. Dani is responsible for the strategic direction of the company, ensuring our client engagements track along established targets and that our business strategy remains nimble and responsive to an ever-evolving market.

Her client experience spans diverse industries such as automotive, luxury retail, technology, CPG, and financial services. With nearly 20 years in data and marketing strategy to her credit, Dani has led campaigns for the world’s leading brands and corporations including: Google, Audi of America, BMW, Kia Motors of America, Chobani, Morgan Stanley, Samsonite, TUMI, Mattel, FTD, Home Depot, Karl Lagerfeld, TOM FORD International, Bulgari, Eileen Fisher, and Cole Haan.

Kurt Peters
Kurt Peters

Chief Data Officer

Kurt Peters is the Chief Product Officer at IXIS. He obtained his doctorate in cognitive science, with research focusing on process models through which attitudes are formed and changed. As a published academic and consultant, Kurt has demonstrated expertise in several practice areas, including predictive modeling and machine learning, quantitative research, survey research, and statistical analysis.

As the Chief Product Officer at IXIS, Kurt oversees quantitative and qualitative research efforts in support of client objectives, including optimizing digital advertising portfolios, modeling the lifetime value of customers, and integrating online and offline data sources to provide 360-degree data views of the customer.

Mac Cullen
Mac Cullen

Chief Strategy Officer

Mac Cullen is Chief Strategy Officer at IXIS. Mac has more than 17 years of direct Analytics experience, leading teams of data scientists, analysts, and data engineers in meeting key marketing and operational objectives. Prior to joining IXIS, he served in key leadership roles at Weber Shandwick and Ogilvy, working in close client partnership with GM, Ford, Coca-Cola, Nestle, GSK, Novartis, Bank of America, Amazon, the United States Postal Service, and, among others.

Mac has a deep well of experience building and leading teams of data scientists and analysts in the  development of applied marketing solutions, ranging from software development and report automation to media mix modeling, performance analytics, and reputation measurement.

Erik Preiss
Erik Preiss

Chief Technology Officer

Erik Preiss is the Chief Technology Officer at IXIS. He is a practiced Software Development leader, with more than 30 years of experience in helping organizations design and build scalable enterprise-class software solutions that meet a variety of demanding business objectives.

As an early adopter of agile scrum in 1996, Erik helped to transform the development groups at IDX, GE Healthcare, Allscripts, and nThrive into the development and deployment of world class software solutions. He has extensive experience in scaling scrum to include both domestic and international teams and has significant experience in M&A, business strategy, and operations. In addition to being responsible for all aspects of the development process at IXIS, he oversees all engineering, testing, technical documentation, and DevOps initiatives for the company and its clients.